The story behind Happiness Co is that it was inspired by the devastating loss of Julian Pace’s father, on Julian’s 21st birthday. Following this tragedy, Julian went down the wrong path. But after a few years, he wanted to change, because he looked at his friends and family, but especially his mum, and the pain and suffering he was causing them. He realised his pain was real, but his suffering was a choice.  He found happiness and wanted to create Happiness Co, focussing on – happiness - and to protect other families from pain his went through after the loss of his dad. The pain had created a dream for him. 

That dream (twelve years ago), was to be a founder of this company he called Happiness Co, representing hope and possibility for people.  A brand for people, and movement that matters. Happiness Co’s a way for Julian to give back spreading life changing messages he found effective in changing his life. His dad and his family’s why he chases dreams of becoming a leader standing for something. His losses are reasons he’s passionate about encouraging and supporting others to make changes in their lives.