Our Story
Making the World a Better Place
Discover the inspiring journey of Happiness Co, where passion and dedication transform small acts of kindness into a lasting legacy of positivity and community impact.
The Story Behind Happiness Co
Our philosophy at Happiness Co hinges on one simple goal: to instil happiness in as many lives as possible. Our happiness mission is what drives us ‘to impact 10 million lives in 10 years.’ But our story wasn’t always happy. Founder and CEO Julian Pace established Happiness Co after battling through his own journey of heartache and loss. He knew there had to be a way to support others experiencing similar hardships.
With a passionate vision and a team of legends, Happiness Co has rapidly grown to become one of Western Australia’s most recognised and loved mental health organisations, inspiring everyone to embrace their happiest selves.
Invaluable Growth Through Lived Experience
At Happiness Co, we’re more than just a team, we’re a family that understands life’s ups and downs. Our diverse team comes from all walks of life, each with their own challenges and stories of resilience. We’re here to share our experiences, offer support, and guide you with compassion and understanding. You don’t have to navigate life’s challenges alone, we’re here to walk alongside you on your journey to personal growth and happiness.
Creating a Positive Impact & Lasting Legacy
We are passionate about creating a positive impact within our community and inspiring others to do the same. Leaving a legacy of positivity and empowerment isn’t just part of our mission at Happiness Co—it’s the meaningful imprint we leave on people’s lives, encouraging everyone to embrace and share happiness for generations to come.
Our Purpose
“We believe that everyone deserves happiness and anyone can sustain it.”
Everything we do is based on our philosophy to impact, inspire, and empower individuals, companies, and communities to thrive with happiness, no matter what life throws at them.
Our Mission
“We are on a mission to impact 10 million lives in 10 years.”
Our mission, to impact 10 million lives in 10 years, means we’re actively creating a positive impact in people’s lives and encourage them to spread happiness; helping make the world a better place. We actively use unique approaches in the pre-emptive mental health space, tackling social problems, and improving the wellbeing of communities. We act with honesty, transparency, and collaboration to positively shift behaviours and cultures.
Our Values
Impact | Inspire | Empower
Impact
We have an authentic drive and passion to create an impact.
Inspire
In everything we do, we aim to inspire positive change.
Empower
We empower people to improve their lives.
Humble Beginnings
The Ironing Board Podcast
Our podcast journey may have started a little differently from the way most people typically begin. While we had the knowledge and dedication to inspire happiness, and we were eager to dive right in, we didn’t exactly have the ‘ideal’ setup—our equipment was perched atop an ironing board at home.
But the setup was never what defined our podcast. It was our passion and unwavering commitment to helping those in need that truly mattered. And so, with nothing but determination, we began our conversations about happiness and mental health.
Delivering Workshops to Crickets
In the early days of Happiness Co, Julian eagerly hosted one of his first workshops, titled “Learn About Suicide.” He envisioned a packed room filled with people keen to learn how they could support those struggling with hardship and despair.
To his surprise, no one showed up.
It quickly became clear that a simple, obscure title wasn’t the best approach for such a sensitive topic. Taking this lesson on board, he refined the workshop’s name for future sessions. Yet, despite the empty seats, Julian remained committed to delivering the workshop to no audience but himself, practising his delivery and staying true to his purpose.
Spreading Smiles with Small Acts of Kindness
At Happiness Co, spreading smiles isn’t just a motto, it’s a mission.
Throughout the year, we organise community outings, handing out flowers and coffee vouchers to brighten someone’s day. It’s a wonderful opportunity for the public to get involved, volunteering for the day as we enjoy some fresh air and connect with the community.
We believe in the power of small acts of kindness, creating a ripple effect of joy that spreads throughout our community.
