Our Story
Making the World a Better Place
Discover the inspiring journey of Happiness Co, where passion and dedication transform small acts of kindness into a lasting legacy of positivity and community impact.
The Story Behind Happiness Co
Some of the most meaningful ideas are born from moments we never planned for.
Happiness Co wasn’t created by a simple belief – that no one should have to face life’s challenges alone.
After experiencing firsthand the impact of mental health struggles, loss, adversity and disconnection, our founder, Julian Pace, recognised something was missing. Too many people were never taught the emotional skills needed to navigate life’s inevitable challenges.
There had to be a better way.
People weren’t searching for another motivational speaker or wellbeing program. They were looking for genuine connection, practical tools and the reassurance that they weren’t alone.
Those conversations became workshops. Those workshops became programs. Those programs became partnerships with schools, workplaces and communities across Australia.
Today, Happiness Co is a nationally recognised social enterprise delivering preventative mental health education, leadership development and wellbeing programs that have positively impacted hundreds of thousands of Australians.
While we’ve grown, our purpose has never changed.
Every keynote, every workshop and every conversation is driven by the same belief that inspired us from the beginning.
Invaluable Growth Through Lived Experience
At Happiness Co, we’re more than just a team, we’re a family that understands life’s ups and downs. Our diverse team comes from all walks of life, each with their own challenges and stories of resilience. We’re here to share our experiences, offer support, and guide you with compassion and understanding. You don’t have to navigate life’s challenges alone, we’re here to walk alongside you on your journey to personal growth and happiness.
About the Happiness Co
Happiness Co exists to create a happier, healthier and more connected world.
We believe that mental health is not just about surviving life’s challenges, it is about helping people truly thrive. Through lived experience, evidence-based education and meaningful human connection, we empower individuals, workplaces, schools and communities to build resilience, strengthen relationships and unlock their potential.
What began as a simple mission to impact 10 million lives, has grown into one of Australia’s leading wellbeing organisations, delivering transformative programs that have positively impacted hundreds of thousands of lives across the country.
Our approach is different because it is deeply human. We don’t simply teach wellbeing, we live it. Our facilitators share authentic stories, practical tools and real-world strategies that inspire lasting change long after the conversation ends.
Whether we’re working with a global organisation, a regional school, a frontline workforce or an individual searching for hope, our purpose remains the same.
To create environments where people feel seen, supported and empowered to become the happiest, healthiest version of themselves.
Because when people thrive, families thrive. Workplaces thrive. Communities thrive. Together, we create a happier world.
Our Purpose
“We believe that everyone deserves happiness and anyone can sustain it.”
Everything we do is based on our philosophy to impact, inspire, and empower individuals, companies, and communities to thrive with happiness, no matter what life throws at them.
Our Mission
“We are on a mission to impact 10 million lives.”
Our mission, to impact 10 million lives, means we’re actively creating a positive impact in people’s lives and encourage them to spread happiness; helping make the world a better place. We actively use unique approaches in the mental health space, tackling social problems, and improving the wellbeing of communities. We act with honesty, transparency, and collaboration to positively shift behaviours and cultures.
Our Values
Impact | Inspire | Empower
Impact
We have an authentic drive and passion to create an impact.
Inspire
In everything we do, we aim to inspire positive change.
Empower
We empower people to improve their lives.
A Global Happiness Movement
Happiness Co forms one part of the Happiness Group. A human-centred global happiness movement transforming individuals, workplaces, schools and communities.
Together, we are an integrated ecosystem designed to support people at every stage of the journey. Through four connected movements, we create pathways for transformation:
Happiness Co
Happiness Co delivers workplace wellbeing, leadership and community programs.
Happiness Co Foundation
Happiness Co Foundation extends impact into schools, regional communities and grassroots initiatives.
Happi
Happi provides accessible digital wellbeing support anytime, anywhere.
The Happiness Guy
The Happiness Guy amplifies awareness through storytelling, keynotes and lived experience leadership.